Dear SESAME (Fannie's Factory)

A furniture manufacturer, which had been mainly engaged in OEM, asked us to provide consulting services for sales promotion of their products and development of a team structure. We redefined the concept, created a trade name and logo, and narrowed down the product line in order to achieve brand unity. Also. In addition to the establishment of a dedicated team to manage the company's own e-commerce operation, we also strengthened the company's ability to stand on its own.

I want to increase direct sales of original furniture."

They were involved in OEM furniture, but asked us to help them increase sales of their own products on the Rakuten market and to set up a dedicated e-commerce management team and create a structure.

Need to rebrand & educate management team

The company had been involved in a variety of OEM products and had a diverse lineup of furniture. Therefore, the design quality of each product varied. In addition, most of the members who came together for the EC operation were EC beginners, so it was essential to raise the level of the entire team.

Unify brand colors and lead the operations team

In order to create a sense of unity as a brand, we created a concept, a store name and logo, and unified the brand colors of the furniture to be sold. I also took on the role of leading the entire team by presenting business plans and action plans to the members of the newly established EC management team, such as holding EC study sessions and visiting exhibitions with them.

After rebranding, the company opened a store on Rakuten Ichiba.

After unifying the tone of the site and the products it handles, the company finally opened a store on the Rakuten market. At the same time, the management team took the lead in content planning for the site and streamlining the backyard.

Achieved 1000% sales with bold advertising and promotion.

We have put a lot of effort into advertising and sales are on the rise. The team structure has stabilized, and we are now able to manage with only one member.

Increase sales & recognition while operating in-house

The company has now established an internal structure and continues to operate the site with its own team, and I believe the site has become a stable source of sales and recognition.