Mr. Shirako Co.

A manufacturer of processed seaweed products whose brand "Shirako Nori" is loved by men and women of all ages, asked us to open an EC mall store with a lineup of products for Generation Z. We opened a store in the au pay mall as the mother ship for their existing resources, such as their own EC site, seaweed recipe site, Instagram, and Youtube.

We want to open an e-commerce mall store for Generation Z."

We heard that they would like to open an e-commerce mall store for Generation Z with a lineup of furikake and other products developed for young people.

Opening an EC mall store as an axis to utilize existing resources

Originally, in addition to its own e-commerce site, the company had a seaweed recipe site, Instagram, Youtube, etc. The recipe site was updated daily with a variety of seaweed recipes, and the Instagram and Youtube sites were collaborating with influencers and Youtubers on projects, etc. We thought it was necessary to make effective use of these resources. We thought there was a need to make effective use of these resources, and that the e-commerce mall store should be the axis of this effort.

First step: opening a store in the au pay mall

First, we assisted with the procedures for opening a store in the au pay mall. We created the e-commerce mall storefront in a concise manner, while keeping in mind its youth orientation, so that the limited budget could be used for planning and content creation that would work with existing resources.

Willingness to develop long-term, holistic and interlocking business

We have received positive feedback for our proposal for long-term business development, not just a one-off move of opening a store in an e-commerce mall, but also a proposal for long-term business development in conjunction with existing resources, and the company has been very enthusiastic about the project.

Speedy business linkage after store opening

After opening an e-commerce mall store, we quickly finalized a plan on how to link our existing recipe sites first. The plan is still ongoing.

Gradually set up linkage with existing sites

Once the linkage with the recipe site is on track, we would like to link the content posted there to projects on e-commerce malls, our own e-commerce site, Instagram, Youtube, etc., so that customers can flow in from a variety of locations.