Mr. Asahicho Corporation

A manufacturer of workwear founded in 1937 in Fuchu City, Hiroshima Prefecture, requested an e-commerce site for their direct sales. In addition, we were responsible for the production of three sites for their mall-type stores (Rakuten Ichiba, amazon, and Yahoo!) as well as their corporate website, which we kept simple so that it could be operated by in-house staff after construction.

I want to set up an e-commerce business."

They were mainly selling to BtoB customers, but the number of sales visits began to decrease due to the Corona disaster, so they told us that they wanted to start their own EC business.

Build a site that fits your company's resources.

Rakuten, amazon, and Yahoo! sites, as well as our own e-commerce site and corporate site, we needed to be aware of the need to create a site that could be operated by in-house staff in the future. We were also conscious of designing a site that could be expanded horizontally based on the first Rakuten store.

Improved operational efficiency and unified brand image

For the corporate site, we added BtoB services, such as a catalog download function and an online inquiry desk in response to the fact that it is no longer possible to conduct sales visits. In addition, we created five websites in an efficient manner, including the company's own e-commerce site, while unifying the brand image of the mall-type stores, and developing them horizontally.

Corporate Site

In-house EC site "WORKWEAR LAB

In-house EC operations are on track.

As sales have gradually increased, the number of dedicated team members has grown and the company's own e-commerce operations are running smoothly.

Increase sales while utilizing advertising and SNS

In addition to advertising, the company is focusing on using Instagram to disseminate information, and sales are steadily increasing.

To be able to follow up with repeat customers.

Now that sales are growing steadily, we believe that by following up with repeat customers, we can increase customer satisfaction and increase the number of fans.