Pizza Petit Garçon (Ouchi Trading)

A manufacturer of frozen pizzas in Fukuyama City, Hiroshima Prefecture, requested consulting services to promote sales of their products. With a busy schedule of opening events mainly at department stores in Tokyo, we came up with a way to attract more customers to increase EC sales, which had been declining, while making full use of their limited budget and human resources. First, we proposed a renewal of the EC site with a page structure and design that conveyed the appeal of the products in an easy-to-understand manner and dared to attract customers with a product introduction pamphlet.

We want to increase our e-commerce sales in parallel with our event sales."

While sales at events around the country were steadily increasing, the company was not able to manage its e-commerce business and wanted to increase its e-commerce sales, which had been on a downward trend.

Limited budget & human resources were not well utilized.

Ouchi Shoji had been selling through EC for many years and was increasingly being approached by well-known department stores nationwide to open new stores. While sales at the events were strong, and the number of times the company toured the country throughout the year had increased, attracting customers to its e-commerce site had become neglected. The increased number of events required more expenses, and the profit margin was inevitably lower than that of direct sales. However, the company had limited budget and human resources to attract customers, so it was necessary to find a way to increase sales without using advertisements or human resources.

Complete renewal of the website to convey the "reasons why it tastes so good" and use of print media to encourage e-commerce purchases.

First, we fully renewed Ouchi Shoji's Rakuten store and its own website to convey the "reasons why their frozen pizzas are so delicious. In addition to the sizzle of the pizzas, the "Secrets of Deliciousness" section was designed with photos and text that clearly explained the ingredients and production process. In order to attract customers with a limited budget and human resources, we proposed to distribute paper media at the event. We created a pamphlet for customers who purchased products at the event that clearly explained the pizza's specialties, menu, and recommended ways to eat it, as well as how to purchase it, mainly through the e-commerce site. We also added an easy-to-understand fax order form and a coupon that can be used on the EC site to attract customers to the EC site, especially among the multi-generational fixed fans.

Approach to e-commerce sites for fixed fans met at events

A set of pamphlets was distributed to customers who bought pizzas at the event. Although it may seem like a simple method, "distribution of paper media at events" was the perfect way for Ouchi Trading to make full use of its limited resources.

Sales increased by 200% through an "analog method" that was chosen on a dare.

In addition to an increase in repeat business from customers who purchased at the event, EC sales also increased by 2001 TP3T. The effectiveness of the brochure was also evident, as approximately 751 TP3T of the EC sales came from customers who visited the EC site from the brochure we created this time. Changes to the site's structure and design also contributed to the increase in sales and allowed the company to differentiate itself from its competitors.

Sales & recognition have improved, and sales channels are expanding further!

Currently, the company has opened stores on Yahoo! Shopping and Amazon, further boosting sales and increasing recognition. As a result, they are now receiving many BtoB inquiries, including OEM product development.