株式会社マザーアンドチルドレン:ネットショップ制作や運用サポート(EC/WEBサイトの制作・コンサルティング)、WEB集客・WEBマーケティング
株式会社マザーアンドチルドレン:ネットショップ制作や運用サポート(EC/WEBサイトの制作・コンサルティング)、WEB集客・WEBマーケティング

PROJECTS

customer one has met

A manufacturer of "one-touch armbands" in Fuchu City, Hiroshima Prefecture, asked us to renew their website to make it even smoother to serve customers than their existing e-commerce site. In order to increase sales, we proposed new service creation and SEO measures while developing strategies for both BtoB and BtoC.

I want to increase sales while ensuring smooth customer service."

We were told that they would like to renew their existing e-commerce site and increase sales while responding to customers more smoothly than before.

Need strategies for BtoB and BtoC

For BtoB, we suggested creating a new service of sending free samples, and for BtoC, we suggested opening a store in a mall-type store (amazon) as well as our own e-commerce site. We thought that the company should build its own website while keeping in mind the "shoot-up.

Good use of SEO and advertising management

First, in the renewal of the company's e-commerce site, we highlighted the careful craftsmanship of each product, the order process, and the many past achievements of the company. We also created a structure that facilitated speedy requests for quotations and samples, and implemented SEO measures for both the business-to-business and business-to-consumer sites, based on customer behavior patterns. In addition, we improved the content of the web advertisements, reflecting the results of the SEO.

Understand the difference between BtoB and BtoC

We have come to understand that the behavior patterns of customers between toB and toC are different, and therefore the way to lead them to purchase and SEO measures are also different. In particular, customers were skeptical at first about opening an Amazon store for BtoC, but as sales steadily increased, they came to understand.

Sales are up 30-40%!

By organizing ad management, SEO, and the purchase process, customer satisfaction has increased and sales have risen approximately 40%.

Devices for repeat customers.

Since we are currently unable to follow up with repeat customers, we believe that we need to create contents to acquire fans. We also recommend the introduction of a customer management system to improve operational efficiency.

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