Mr. Daimon Sen'i.

An apparel manufacturer in Fuchu City that specializes in women's pants requested consulting services to attract customers to their e-commerce site and increase sales. We worked to increase sales by setting targets based on "pants with zippers," which had been popular since the company's inception, while implementing SEO, multi-store expansion, and advertising. We also proposed the introduction of a system for staff training and business improvement.

We want to increase our direct sales along with the training of our operations staff."

The company originally operated its own Rakuten Ichiba market, and sales were stable, but the company wanted to further increase sales by training staff capable of operating EC.

In addition to brand consolidation, human resource shortages were resolved on multiple fronts

Since the target market for "pants with zippers," a signature product of Daimori Senyi, was clear, we thought that sales would surely increase by focusing on creating contact points with potential customers on the website. In addition, since the company had limited human resources, we wondered if it would be possible to train staff who could operate the e-commerce site and also to eliminate the shipping work, which was the most time-consuming part of the process.

Mechanisms to deliver to clear targets and abbreviation of operations

We devised SEO (search engine optimization), as well as support for multiple stores outside of Rakuten Ichiba, and advertising launches to target customers. We also held monthly study sessions with the staff in charge of e-commerce and focused on training them. At the same time, we supported the introduction of a centralized management system, which eliminated the need for shipping operations.

To be able to turn the PDCA cycle by looking at the numbers.

We have established a system that enables us to identify areas for improvement and take the next action, using the numerical plan and action plan we have developed as a reference, while holding monthly review meetings and examining the relevant monthly numerical figures in detail.

Monthly sales tripled! Also implemented a plan for hiring and training EC personnel

Sales increased steadily, and we were able to hire the right person for the job. We were able to contribute to sales and human resource development by attending interviews and creating a post-employment training plan.

Expectations for the future as we aggressively pursue new business opportunities

Since then, you have been advancing your business in many directions, such as launching your own brand and exhibiting on Shop Channel, and I would like to see you expand your business to D2C (direct-to-consumer).